
![]() Whitney Weston, Co-Founder / Co-Artistic Director Whitney Weston is an award-winning writer/producer/director with hundreds of television and film credits and over 30 stage and producer credits. Community activist and volunteer, Whitney is the former Vice Chair of the West Hollywood Arts Commission, sits on the board of the Friends of Fairfax Foundation, and is a member of the Screen Actors Guild, Actors Equity and LA Stage Alliance. |
Whitney Weston and Pierson Blaetz are the award-winning
executive directors and founders of the Greenway Arts Alliance and the Melrose
Trading Post (MTP). Greenway is a
nonprofit organization that offers innovative visual and performing arts
education for public high school students and produces professional film and
theatre for the local community. The
Melrose Trading Post, an antiques & collectibles flea market, serves as the longest running
and #1 fundraiser for public education in Los Angeles. Since 1997, it has contributed over 6 million
dollars to the educational careers of more than 32,000 high school
graduates.
Launching memorable projects
like Da’ Poetry Lounge, the largest
and longest-running open mic venue on the west coast, Whitney and Pierson
co-produced the DVD of the same name, and for professional theatre productions have
been recognized with top awards from the NAACP, the Los Angeles Drama Critics
Circle and the LA Weekly. In 2010, Greenway
won the Social Enterprise Venture Competition Award that supports nonprofit
executives in developing ventures that expand social impact and generate income.
Whitney and Pierson’s most recent undertaking is the creation of the Institute for the Arts at Greenway, a sustainable, project-based, student-centered, teaching and learning community for professional artists and young people to co-create excellent work together.
![]() Pierson Blaetz, Co-Founder / Co-Artistic Director Pierson Blaetz is a founding member of four theatre companies in the cities of New York, Dallas, and Los Angeles. An award-winning writer/producer/ director, Pierson's natural passion for social entrepreneurship allows him to bridge his creative energy with his business background. |
The Greenway Arts Alliance Team
Co-Founder /Co-Artistic Director - Pierson Blaetz
Communications / Arts Education / Special Projects - HeavenNezCree
Producing Director - Dan Friedman
Technical Director - Jeffrey Porter
Melrose Trading Post:
Denise Moses, Natalie Iturbe, Martiros Karamanyan
Greenway Friends of Fairfax Development Office
Joyce Kleifield, Director
Bev Meyer-Zemo, Alumni Relations
Jeanne Weldon-Travis, Alumni Relations

